Background
Findigs,Inc is a fintech startup company that focuses on making apartment rental process a better and integrated sales experience. By tapping into the horizontal markets affiliated with the renting experience, the team designed and build an mobile app that targets NYC tenants to provide an all-in-one digital financial service in the rental sector. Within the first three month since I joined the team, Findigs released their the first ever beta app on Apple store and Google play. As the sole correspondent on the design team, my role covers all grounds of areas, from redefining user interest/pain points, sorting out information architecture to high fidelity prototypes, as well as establishing a candid dialog with the rest of the team. I also led the final visual design and created style guide for product to scale up in the future.
Duration
Jun. 01, 2019
to
Sep. 30, 2019
Team
CEO
Front End Developer
Back End Developer
My Role
Lead UIUX Designer
Tools
Figma, Slack
Redefine User Flow for Monetization
The overall app experience is informed by company’s MVP bussiness strategies and a shared understanding of end goal for the target users. Based on preliminary user research that collected from 20+ samples, I reframed and adjusted the user flow of the mobile app in accordance with the financial goals of the company.
Understand
- Gather requirements from stakeholders
- User research
- Business benchmark
Define
- User story
- User persona
- MVP scope
- 2B & 2C tasks
Ideation
- MVP prioriotization
- Wireframe
Design
- Key task flow
- Key decisions
- Prototype
- Design reviews
Literation
- Feedback from stakeholders and users
- Technological benchmark
Delivery
- User persona
- MVP task flow for 2B and 2C POS
- Interactive Prototype
- Documentation
Quick Solution
The beta MVP consisted of building two key functionalities for tenants, the digitalization of rent payment, and integrating monetization strategies with payment experience.
Key Features
Submit Payment flow
Being the core functionality of the app, rent payment task flow adopts a progress bar to track each key requirements in order to complete a successful transaction. The questions are derived from user research and basic screenings from landlord side. We reduced extra steps to keep users engaged.
Payment Status check
The most common cause is failure to link bank account. We enabled push notification when an update is made to the payment, regardless of their success status, to keep user informed with their cash.
Tipping A/B Testing
As an additional monetization strategy, tipping considered as donation for good cause, since Findigs does not charge user any fees for the service it provides. A/B testing is used to determine which format has more clicks and retention rate. With the pilot user test result, we ultimately decided to move forward with the modal format, which yields to a better retention rate.
