STUDIO COPULA is an emerging jewelry brand based in Shanghai, China. For their new collection, the team was looking to incorporate a digital orientated experience as a part of the campaign strategy.Working with designers and founders from the team, I published a series of effects in accordance with the original design aesthetics, working on building realistic AR try on effects for their more experimental pieces that can only be experienced through a digital environment. The effect was published on STUDIO COPULA’s official instagram page, and will be adopted for an in person try on installation in the future, when situation permits in Shanghai.

Art direction, Concept & 3D design : STUDIO COPULA
3D rigging & AR development : Tracey Shi

Published on 2022